Farida Davis is the Business Manager and a shareholder at Waikato Sheds, supporting the business across operations, people, performance, and growth. With more than 20 years’ experience across accounting, financial services, retail, and business leadership, Farida brings strong commercial thinking and a calm, practical approach to decision-making.
In her role, Farida works closely with HR, administration, and project management, helping ensure the day-to-day running of the business is structured, efficient, and well supported. She also oversees key systems and processes across the customer journey — from enquiry and quoting through to delivery and ongoing support — while stepping in to guide sales and marketing activities as needed.
Farida is passionate about improving the way Waikato Sheds operates, leading initiatives in process optimisation, documentation, and automation to help teams work smarter and deliver consistently great outcomes.
Outside of work, Farida is married to Jason Davis and together they’re raising their three children on a rural lifestyle block — making her deeply connected to the Waikato way of life and the customers Waikato Sheds proudly serves.
